Recently, Google launched a built-in ad blocker for Chrome. This means that you don’t need an add-on, and more importantly, Google will now automatically block ads on sites that have lower ad ratings according to standards set by the Coalition for Better Ads. This bold move means a lot to users who have been exhausted by online ads and pop ups.
This big change was announced back in June 2017 and is live on desktop and Android devices. These changes have been made to stop intrusive browser ads coming to you, the users and therefore dominating your web experience. According to Stat Counter, 56% of users on the web are chrome users and therefore can benefit the most. These ads are ads that have been approved by the publisher, however Google believes them to be intrusive and harmful to the users’ experience.
Below, you can see the different types of ads that are considered standard by The Coalition for Better Ads. It helps you build a better picture of what types of ads are coming through.
Image Source: Coalition for Better Ads
At PageSeal, we’ve been asked by a few of our clients and peers about this change, especially now that it’s in full swing. If Google is already blocking all these harmful ads, do we still need PageSeal protection?
The short answer is yes of course.
Here’s why: there are two types of ads; Intended legitimate ads integrated deliberately by a website and those ads that are unauthorized injected ads stemming from user side malware. Google Chrome Ad Blocker targets those ads which have been intentionally integrated, but are deemed by Google to be too intrusive. However, the ad blocker does nothing to protect you from user side malware ads which distort the experience on your website.
You run intended ads on your site and if google deems them intrusive, will block them. This can reduce your revenue but the other ‘fake ads’ are far riskier for you and your business: first, they can tarnish your UX by running highly intrusive ads, which you’d never opt to allow. Second, these ads are many times very risque: porn, and gambling, which can tarnish your brand. Finally, these ads aren’t yours, so you’re not benefiting from them, someone else is! One last thing- if you’re an ecommerce company, these pop ups may be calling users away from you to complete their purchases elsewhere, effectively, stealing your user base.
In reality, up to 25% of your users will see malware ads and drop off and while Google is focusing on protecting your users from such things, they won’t stop malware. Google is focusing on authorized ads only and we handle the rest.
So let’s round things up, both these ads are likely to run on your website, one intended and one not so much. Google is working hard to make sure your users get the best ads possible, and PageSeal are here to stop malware from ruining your users experience AND your ad revenue. We protect and help you serve (your ads).
In Case You Don’t Know, Here’s What We Do At Pageseal:
PageSeal protects your website from injected malware, that show other ads instead of yours. This cuts into your user experience, and most importantly, your ad revenue. You won’t know it’s happening because the malware is already on your user’s computer, and the user doesn’t see the difference because the pop-ups and ads often look like yours. They then direct users out of your e-commerce store and right into theirs. The only way you can control this is by having the advanced technology that Pageseal offers, installed on your website so that you and your users are protected.
Learn more about what we are doing for thousands of sites already with a quick online demo now.
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