For a long time, malware has been the leading factor contributing to the downfall of may e-commerce websites. According to a report by Labs Threat Report by McAfee published on June 2017, more than 244 new cyber threats were reported each and every minute in 2017, which translates to more than four threats per second.
Unknown to many CIO’s and eCommerce managers, these malware infections can have a very negative impact on their traffic and customer experience. While online shoppers are unaware of why this happens when shopping, the worst part is that site owners usually have no insight of these ongoing malware activities. What the managers see are their effects which come in form of unexplained decreases in their website’s conversion rates which in turn leads to revenue loss.
In order to have success with your eCommerce website and be in a good position to compete with giant eCommerce stores like Amazon, eCommerce managers have to ensure that their websites provide optimal customer experience. This means ensuring that their website is free from competing for product ads and distracting pop-ups that tends to take away their website’s hard-earned traffic. This mostly happens when consumers accidentally download malware as they go about shopping on your website by trying free software bundles, using bad extensions, and accessing unsecured WiFi networks.
Just a single successful attack on your website can lead to very serious damages on your business leading to financial losses, or worse still, affecting your brand’s reputation. The good news is that you can protect your customer experiences by leveraging a number of security solutions. Some of these solutions include encrypting their data, updating their software regularly, putting a firewall, installing client-side malware protection, using strong passwords, avoiding storing very sensitive information and adopting a card verification system.
As a CIO or website manager, you should always ensure that your customer’s sensitive information is protected and their stay on your site is not distracted. By adopting effective website security solutions, you will greatly improve your customer experience and start noticing an immediate reduction on customer bounce rates, an increase in customer retention rates, and higher conversion rates.
How Can PageSeal Help Top Brands & Publishers?
PageSeal’s simple code can be installed on your servers, that gets triggered when users come on your computer. If it detects malware activity, it automatically blocks the attack of injected ads and your users see your website how you intended them to see it. PageSeal also offers end to end protection for all types of injections.
Check Your Website for Malware Attacks that Steal your Customers, Completely Free Here